Strategic Corporate Social Responsibility Benefits
Corporate Social Responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way.
Corporate social responsibility is not a mandated practice, instead it is something extra that companies do to improve their local and global communities.
When a company or merchant establishes their strategic Corporate Social Responsibility (CSR) with DonorAid, they will begin to see positive results in the commercial world almost immediately in several ways:
Public Relations
The company’s philanthropic activity does not go unnoticed by the media. All charitable organizations and fund-raising events rely on the media to spread the word about their work, so any corporation having a large share in that work will be included in the heavy media coverage.
Social Media
While some organisations are concerned about the potential backlash from negative comments on social media, a company involved in strategic corporate giving will be reaping the benefits of positive social media mentions and sharing. The impact of this kind of publicity cannot be overstated.
Reputation
While it is less tangible than PR or social media coverage, there is no denying the fact that many consumers make buying decisions based as much on how they feel about a company as on how they feel about a product.
Profit
All of the above leads eventually to greater profit as positive public perception and social media sentiment influences branding, and eventually, purchasing.
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